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Odd Muse launches newest Simple Statement collection

Abigail McCann   May 4, 2023

Womenswear brand Odd Muse, known for its snatching staples, has launched a new capsule of essential items designed to elevate your basics game and define your silhouette
Odd Muse Simple Statements collection

Image courtesy of  @oddmuse on Instagram

The collection, which launches for SS23, is designed to deliver the ultimate basics consisting of tailored t-shirts and shorts with shapewear credentials.

 

The shapewear/basic hybrid styles are designed to change the game with elevated details. The t-shirts are a classic high neck, mid length style but include an innovative zip along the seam that creates a corset-like shape. We would describe it as office-approved skims.

 

The ultimate muse grey sleeveless top

Image courtesy of  @oddmuse on Instagram

Along with this, the brand offers shorts, which sit high waisted with two big, and most importantly, functional pockets emblazoning the front. The newest collection is an extension of the brand’s existing Ultimate Muse collection, which was made famous by its snatching belted blazer.

 

Fashion influencer Ellie Campbell, @elliecampbbell, who has amassed over 10k followers for her love of pink and girly outfits shared her excitement over the newest collection. “I think the collection is a great concept as elevated basics are a great way to build a capsule wardrobe," she says. "Investing in simple, yet high quality, timeless pieces is absolutely worth it in my opinion.” 

Mannequins in Odd Muse pop up

Image courtesy of  @oddmuse on Instagram

The collection’s debut comes after the brand’s recent instore pop up. After its launch online only back in August 2020, the brand made the move to its new, very pink, temporary home in Covent Garden on March 11. The expansion to instore was a result of the brand’s massive TikTok hype, which saw almost all cool girl brides wearing the pearl-encrusted Ultimate Muse pearl dress.

 

The brand has faced its fair share of controversy in recent times, with Founder, and fellow Essex girl, Aimee Smales accusing PLT of stealing her designs. In a recent PLT x Gemma Owen campaign, a belted blazer was debuted. This saw Smales take to TikTok numerous times to throw shade at PLT for “ripping us off”, she claims. However, the controversy has not dimmed her success with the 24-year-old being named one of Forbes 30 under 30 for 2023.

 

The collection is live on the brand's website, and instore now with prices ranging from £55-£75.

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